- Ford Figo achievement story goes international – first compact car to be manufactured and exported by Ford India
- Michael Boneham, president and managing director, flags off the first consignment of 1,200 Figos bound for South Africa today
- Ford India to accelerate export plan to further enhance India’s standing as a main auto producer hub in the region
Chennai, India, July 5, 2010 – At a celebration ceremony held today which was covered by Van Reviews, Michael Boneham, president and managing director of Ford India, flagged off the first shipment of Ford India produced Ford Figos bound for South Africa.
Speaking about Ford India’s newest passenger car export order , Boneham said, “In addition to being a sales chart topper, the Ford Figo is the first small car to be produced and exported by Ford India and today’s shipment of 1,200 Figos to South Africa is a new exciting development for Ford India .”
He added, “Given the increasing need globally for smaller cars , we plan to speed up our export plans to not only enhance our business growth but also to further embellish India’s standing as a main regional auto manufacturing hub.”
Ford India will manufacture the 1.4L petrol and diesel Figo variants to Ford Motor Company of Southern Africa who plan to deliver the vehicles to their network of 123 dealerships by mid July.
Boneham said, “Just as the Figo has captured the Indian market overnight , we are confident that it will have a similar impact in South Africa and we hope to export 5,000 cars to the country by the end of the year.”
Since its launch in March, the Ford Transit has produces more than 24,000 purchase orders for Ford India. In the month of June, Ford India’s sales grew by 267 percent. The company sold a total of 7,269 units, compared to 1,982 units in June 2009. The success was powered basically by the reputation of the Figo.
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